Sunderland car retailer Pulman SEAT is celebrating after being named as the dynamic Spanish brand’s Dealer of the Year – for the second year running.
The stunning achievement is a major coup for the dealership, especially as it has only been trading for two-and-a-half years.
Pulman SEAT’s Site Manager, Chris Slater, was on hand to receive the award at a showpiece gala evening hosted by musician and TV celebrity, Myleene Klass.
Delighted staff popped open the champagne at their showroom in Burntland Avenue, Southwick, after hearing they had triumphed again.
Ecstatic Chris Slater said: “I would like to say a massive thanks to all our fantastic staff and customers. We will be continuing to work hard to deliver the best possible customer experience in 2013. Our staff understand what delivering a fantastic customer experience is – everything from ordering a part to making a cup of coffee.
“The Dealer of the Year award is particularly pleasing to win because we are judged not only on our results as a business but also for our performance in meeting the high expectations of our customers. It is important to us that we make the experience of buying a used car every bit as enjoyable as buying a new car.”
Awards judges analysed all areas of operation for all SEAT UK’s 132-strong dealership network before choosing Pulman SEAT, which has 27 staff, as their winner. Scoring centred on the retailer’s performance against sales targets as well as its customer service results.
Chris added: “We want to establish a lifetime engagement with our customers. We want to sell them their first car right through to their last car. It is difficult to differentiate yourself on price these days, as everyone has offers. However, we believe our fantastic customer service is giving us an edge in the marketplace.”
The awards ceremony took place at the BT Convention Centre in Liverpool.